Leverage /ˈlɛv.ɚ.ɪdʒ/

Leverage is the principle of turning limited effort into outsized results — a way to break the linear link between input and output. It’s how a small force, precisely applied, can move something far greater than itself.

To do that, we use vehicles — capital, code, content, people, or AI. To stretch our reach and multiply our impact, placing them where they exert the greatest force.

However vehicles aren’t leverage by themselves. A lever only works if there’s weight on one side — the vehicles — and pressure on the other — the force you apply.

That’s exactly what this introduction will show you next; The 3 forces you must master to walk the way of leverage.

And in the rest of this manual: the science behind it. To make people move, choose, and buy. So you can build anything you want, in this open world.